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Tag: hollister

Hollister enters shaky back-to-school period with campaign led by top TikTok talent

Brief: Hollister is working with some of TikTok’s most popular content creators for a back-to-school marketing campaign centered on the brand’s jeans, per a company press release. The Abercrombie & Fitch Co. label enlisted sisters Charli and Dixie D’Amelio, Noah Pugliano and TV personality Bill Nye to serve as “Jeanealogists” who will run video experiments …

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Hollister exec joins Tommy Hilfiger

Get great content like this right in your inbox. Subscribe Michael Scheiner Tommy Hilfiger has tapped a retailer with experience in marketing to young consumers to take its own marketing efforts to the next level. The company, which is owned by PVH Corp., named Michael Scheiner as chief marketing officer, Tommy Hilfiger Global. The appointment …

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