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Tag: immersive

Now is the time for businesses to make themselves more accessible and inclusive with immersive tech

The lockdown has truly shed a light on how isolation, loneliness and exclusion can affect us so there is no better time than the present to incorporate immersive marketing tools into business strategies to provide a more inclusive and accessible service. With 360 and Virtual Reality video technology, products and experiences become accessible from anywhere …

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NRF Recap: Immersive trends influencing store design

Experiential retail remains top of mind as brands continue to experiment with new store concepts. Immersive experiences are influencing modern store designs — and ideas run the gamut. Whether delivering entertainment, blending new lines of business or using technology to drive convenience, retailers are tapping new experiential ideas to redefine their store spaces and engage …

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Bentalls launch immersive & interactive Christmas Grotto

A snowy winter wonderland leads you to inside Santa’s toy workshop for a truly immersive & interactive experience Bevan Roper, Project Art Director for Fenwick Bentalls Store in Kingston and Propability have teamed up to deliverer a fully interactive, immersive and awe-inspiring environment which delivers beyond the traditional Christmas Grotto experience and encourages young minds …

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