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Tag: John Lewis Christmas ad

John Lewis Christmas ad features excitable dragon Edgar | Media

John Lewis is counting on an excitable baby dragon called Edgar to put some heat under sales this Christmas in its first joint festive ad with its sister chain Waitrose. The department store chain’s festive campaign – which costs about £7m a year – has become one of the media events of the year, generating …

John Lewis Christmas ad features excitable dragon Edgar | MediaRead More