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Tag: led

Hollister enters shaky back-to-school period with campaign led by top TikTok talent

Brief: Hollister is working with some of TikTok’s most popular content creators for a back-to-school marketing campaign centered on the brand’s jeans, per a company press release. The Abercrombie & Fitch Co. label enlisted sisters Charli and Dixie D’Amelio, Noah Pugliano and TV personality Bill Nye to serve as “Jeanealogists” who will run video experiments …

Hollister enters shaky back-to-school period with campaign led by top TikTok talentRead More