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Tag: LEGO

Lego sees multichannel investment pay off as ecommerce expanded fast during Covid-19

Image courtesy of Lego Group Lego says it has benefited from its multichannel investments as digitalisation and ecommerce gained pace during the Covid-19 pandemic.   The toy brand, which sells via this week announced rising sales in the first half of its financial year as adults and children alike turned to its products during lockdowns. …

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The LEGO Group open new interactive store at Bullring

Iconic toy brand The LEGO Group has officially opened its new store in Hammerson’s flagship destination Bullring. The store has a whole host of in-store play experiences, as well as a LEGO minifigure scanner which uses consumers’ handprints to transform them into one of the brand’s minifigures before they enter the store. It stocks one …

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