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Tag: linking

3 ways card-linking can help retailers create loyalty

Loyalty programmes – when they work – can be an enormously valuable part of a customer retention strategy. They’re one of the oldest marketing tactics out there, and with good reason: up to 67% of shoppers1 say they’d change their spending habits to make the most of loyalty rewards. But they’re hard to do well. …

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How Fidel’s card-linking API is helping retailers create customer loyalty

Co-founders Dev Subrata and Andre Elias had a very different venture in mind when they launched Fidel in 2012. Today, the company’s mission is to democratise access to payment data, globally. Their card-linking API makes it easy for businesses including Klarna, The Royal Bank of Canada and Avios to access real-time payment data from Visa, …

How Fidel’s card-linking API is helping retailers create customer loyaltyRead More