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Tag: localisation

Coke to advance beverage localisation, enhance ethnic drinks’ portfolio

Beverage localisation along with enhancement of ethnic drinks’ portfolio is the way ahead for Coca-Cola India, as it transforms from being a local to a hyper-local brand, a top company executive said. Presently, the global beverage major’s local arm manufactures all products in India, while almost all drinks’ ingredients are sourced from here. “We have …

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Market Intelligence, Innovation, Self-Disruption and Localisation: Major trends in India’s food retail sector

At India’s largest food retail intelligence event, India Food Forum 2020, industry leaders from food retail and market research shared sharp insights on the Indian industry and presented ideas to drive its growth. India Food Forum 2020 began today at the Renaissance Hotel, Mumbai. In the opening session – Indian Food & Grocery Markets: Trends …

Market Intelligence, Innovation, Self-Disruption and Localisation: Major trends in India’s food retail sectorRead More