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Tag: loyalty

Nestlé’s D2C sales strategy could boost customer loyalty post-COVID-19, says GlobalData – Retail Times

Nestlé’s direct-to-consumer sales strategy, beginning in Spain this week, could be an opportunity for the brand to profit from lockdown and pre-empt future market disruptions, allowing the company to sell its products without the influence of retailer relationships. If the move is successful, other brands may also follow suit as providing convenience during the pandemic …

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AEO Revamps Tiered Loyalty Program To Build Engagement

AEO is rolling out a redesigned All Real Rewards customer loyalty program for both the American Eagle and Aerie brands. The retailer seeks to simultaneously simplify and personalize the experience of the points-based program by offering three levels of membership that earn points faster than before. Shoppers receive a varying number of points for every …

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Institute of Customer Service on maintaining and building customer loyalty during the COVID-19 crisis – Retail Times

By Jo Causon, CEO, The Institute of Customer Service The unfolding COVID-19 crisis presents the greatest challenge in recent history for businesses and organisations across the globe. Widespread closures, mass isolation and the effects of panic buying are impacting organisations across all sectors to an unprecedented degree. As they respond to rapidly changing circumstances, they …

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Benefit Cosmetics picks The Loyalty People for customer drive – Retail Times

Customer loyalty expert The Loyalty People has announced its appointment by Benefit Cosmetics to conduct a full strategic review of the pioneering beauty brand’s loyalty programme, as it looks to assess its consumer proposition in 2020.  The new contract will see The Loyalty People’s founder Pete Howroyd and strategy director Sheila Power work …

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Dunkin’ and Shell go national with joint loyalty program

Get great content like this right in your inbox. Subscribe Consumers across the country can now get rewards on filling fuel when they fill their coffee. Fuel retailer Shell Oil Company and coffee retailer Dunkin’ are nationally expanding their “Sip Dunkin’, Save at Shell” partnership. The program allows members of the Shell Fuel Rewards loyalty …

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Foot Locker brings brands, channels together in one loyalty program

Get great content like this right in your inbox. Subscribe Foot Locker Inc. is officially rolling out its new unified FLX membership program in North America. Members of FLX receive rewards for shopping and engaging across all six U.S. Foot Locker brands – Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, and …

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Foot Locker unifying loyalty programs across all its brands

Foot Locker is streamlining its approach to loyalty. The retailer is set to launch a new loyalty program, FLX, that will allows customers to earn points at any Foot Locker store or any of the company’s other banners. Currently, Foot Locker offers individual loyalty programs for its six brands: Foot Locker, Kids Foot Locker, Lady …

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Casey’s General Stores debuts loyalty program, updates app

Get great content like this right in your inbox. Subscribe Casey’s is now offering customers points for purchases. The new Casey’s Rewards program enables customers of the Midwest convenience retailer to earn and track points on eligible purchases across brick-and-mortar stores, online, fuel pumps, and phone.  Once customers earn 250 points, they can redeem them …

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3 ways card-linking can help retailers create loyalty

Loyalty programmes – when they work – can be an enormously valuable part of a customer retention strategy. They’re one of the oldest marketing tactics out there, and with good reason: up to 67% of shoppers1 say they’d change their spending habits to make the most of loyalty rewards. But they’re hard to do well. …

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How Fidel’s card-linking API is helping retailers create customer loyalty

Co-founders Dev Subrata and Andre Elias had a very different venture in mind when they launched Fidel in 2012. Today, the company’s mission is to democratise access to payment data, globally. Their card-linking API makes it easy for businesses including Klarna, The Royal Bank of Canada and Avios to access real-time payment data from Visa, …

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