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Tag: marketers

Retail Marketers Face Privacy And Data Ethics Regulations

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To learn more about how privacy and data ethics regulations will affect retail marketers, we spoke with Andrew Hogan and Fatemeh Khatibloo, who are …

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Why CPG marketers can’t afford to go dark despite coronavirus risks

As the coronavirus upends industries from travel to restaurants, the consumer packaged goods sector finds itself in an advantageous, but potentially more complex, position. Sales of essential household goods and packaged foods are strong as people pantry load and seek comfort during the pandemic, but key marketing levers are shut off, halting strategies and possibly …

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Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. Madeline Cyr: You predict that …

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Data challenges retail marketers in 2020

Get great content like this right in your inbox. Subscribe Nine in 10 retail marketers face some level of data issues this year. According to a new survey of nearly 200 retail marketing professionals from email personalization platform Bluecore, only 9% of respondents said they can easily access and effectively take action using data in …

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Marketers, Retail News, ET Retail

New Delhi: E-commerce will be a key growth driver for lifestyle brands, Hindi speaking consumers are usually ignored by luxury brands and digitisation is directly impacting the phenomena of Indian-ness, said marketers representing a diversified set of companies across the auto, fashion, durables and lifestyle sectors, at industry event Great Lifestyle Brands hosted by online …

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Chief marketers face a ‘final fight for survival’

Large corporates including McDonald’s, Uber and Johnson & Johnson no longer have chief marketing officers (CMOs) and the role risks becoming outdated next year, according to a new report. The digital age has meant that consumers have more ways of experiencing a company than ever: from the ads they see on their Instagram feed to …

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