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Tag: Marketing

Marketing strategies will be socially oriented, digitally focused in COVID times: CEO Pepe Jeans

[ad_1] With the government partially lifting the lockdown with conditional relaxation in selected states, businesses are feeling optimistic. While essential items continue to remain a key priority, the purchase of non-essential items continues to be prohibited. The lockdown has resulted in financial suffering for a majority of fashion brands. Businesses are now hoping that there …

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7 Steps to Prepare Innovative Marketing Campaigns for Voice Search

[ad_1] Apr 09 2020 Ava T. Jones Guest Contributor By following seven easy steps, you can quickly and efficiently prepare your innovative marketing campaigns for voice search. Innovative marketing campaigns require businesses to adjust their strategies to new digital trends. One of such is …

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Jason & Scot Show Episode 195 – Coca-Cola VP of Shopper Marketing April Carlisle

[ad_1] A weekly podcast with the latest e-commerce news and events. Episode 195 is an interview with April Carlisle, VP of Shopper Marketing National Retail Sales, The Coca-Cola Company. Subscribe: ? April Carlisle, VP of Shopper Marketing National Retail Sales, The Coca-Cola Company. In this broad-ranging interview, we discuss Coca-Cola’s digital footprint and strategy, digital …

Jason & Scot Show Episode 195 – Coca-Cola VP of Shopper Marketing April CarlisleRead More

Excellent Email Marketing Strategies for Retail Brands

[ad_1] Mar 26 2020 Michael Habiger Guest Contributor There was a time not long ago when commercial emails were considered spam, but email now has become one of the most acceptable place to receive marketing messages from businesses, and if your retail business is not deploying email …

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Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

[ad_1] To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. Madeline Cyr: You predict …

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Choosing the Best Marketing Channels for Your Retail Brand

[ad_1] Mar 10 2020 Sophia Conti Guest Contributor Taking the time to assess and test what marketing channels bring more shoppers and higher sales to your brand allows you to focus your efforts on the most valuable channels to cultivate a differentiating experience for your shoppers. …

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New marketing strategies that define shopping malls’ path in 2020

[ad_1] As the new year sets in, it is time for shopping centre managers to pull up their socks and plan a good marketing campaign for their centres. The marketing of a retail shopping centre is critical in helping the overall property performance and helps the tenant mix thrive in terms of roping in consumers …

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Dunkin’ finds new marketing VP internally

[ad_1] Get great content like this right in your inbox. Subscribe Jill McVicar Nelson Dunkin’ Brands, the parent company of Dunkin’ and Baskin-Robbins, is promoting Jill McVicar Nelson to VP, marketing strategy, Dunkin’ U.S. In her new position, Nelson will lead a newly reorganized team responsible for brand marketing and planning, as well as value …

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CSA Exclusive: Anthropologie digs into roots of event marketing

[ad_1] A trendy lifestyle retailer is ensuring its in-store marketing events make a splash. Anthropologie, part of the URBN retail group which also includes flagship brand Urban Outfitters, is creating transparency in how it programs and promotes marketing events at its stores. The retailer is leveraging the Splash event marketing platform to obtain insight into …

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