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Tag: Marketing

6 Last-Minute Tips for the Best Black Friday and Cyber Monday Email Marketing

The holiday season will look different for retailers this year, but initial industry data shows that cusomters are still willing to spend, particular on Black Friday and Cyber Monday. Data from Finder shows that U.S. consumers are expected to spend $148.5 billion during the BFCM shopping season. Millennial consumrs are expected to spend the most …

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Marketing strategies will be socially oriented, digitally focused in COVID times: CEO Pepe Jeans

With the government partially lifting the lockdown with conditional relaxation in selected states, businesses are feeling optimistic. While essential items continue to remain a key priority, the purchase of non-essential items continues to be prohibited. The lockdown has resulted in financial suffering for a majority of fashion brands. Businesses are now hoping that there will …

Marketing strategies will be socially oriented, digitally focused in COVID times: CEO Pepe JeansRead More

7 Steps to Prepare Innovative Marketing Campaigns for Voice Search

Apr 09 2020 Ava T. Jones Guest Contributor By following seven easy steps, you can quickly and efficiently prepare your innovative marketing campaigns for voice search. Innovative marketing campaigns require businesses to adjust their strategies to new digital trends. One of such is the …

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Jason & Scot Show Episode 195 – Coca-Cola VP of Shopper Marketing April Carlisle

A weekly podcast with the latest e-commerce news and events. Episode 195 is an interview with April Carlisle, VP of Shopper Marketing National Retail Sales, The Coca-Cola Company. Subscribe: ? April Carlisle, VP of Shopper Marketing National Retail Sales, The Coca-Cola Company. In this broad-ranging interview, we discuss Coca-Cola’s digital footprint and strategy, digital shopper …

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Excellent Email Marketing Strategies for Retail Brands

Mar 26 2020 Michael Habiger Guest Contributor There was a time not long ago when commercial emails were considered spam, but email now has become one of the most acceptable place to receive marketing messages from businesses, and if your retail business is not deploying email marketing …

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Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. Madeline Cyr: You predict that …

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Choosing the Best Marketing Channels for Your Retail Brand

Mar 10 2020 Sophia Conti Guest Contributor Taking the time to assess and test what marketing channels bring more shoppers and higher sales to your brand allows you to focus your efforts on the most valuable channels to cultivate a differentiating experience for your shoppers. …

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