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Tag: media

Forget Boring Social Media Posts – Make the Most This Holiday Season

As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need to find unique ways to reach shoppers this holiday season, and Independent Retailer has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers …

Forget Boring Social Media Posts – Make the Most This Holiday SeasonRead More

Club Factory asks employees not to make irresponsible comments on social media after India ban, Retail News, ET Retail

New Delhi: A day after India banned about five-dozen Chinese mobile applications in an apparent retaliation to the growing tensions at the Ladakh border, Hangzhou-based e-commerce company Club Factory has asked employees to desist from making irresponsible comments on the issue on social media. On Tuesday, the company’s human resources department sent an email to …

Club Factory asks employees not to make irresponsible comments on social media after India ban, Retail News, ET RetailRead More

Starbucks latest company to pause ads across social media platforms

People wear protective face masks outside Starbucks in midtown as the city moves into Phase 2 of re-opening following restrictions imposed to curb the coronavirus pandemic on June 23, 2020 in New York City. Noam Galai | Getty Images Starbucks is the latest company to say it will pause advertising on “all social media platforms” …

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The most used social media platform is…

Get great content like this right in your inbox. Subscribe Across all age groups, one social media platform far outweighs all others in terms of use. Facebook is the most used (65%) social media platform in the nation across all age groups, according to a study by 5W Public Relations. YouTube ranks second in terms …

The most used social media platform is…Read More

Social media advertising by retailers to hit nearly $65 billion

Social media advertising is increasingly a primary focus for retail brands — and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted by WBR Insights, research arm of the eTail …

Social media advertising by retailers to hit nearly $65 billionRead More

Social media advertising by retailers to hit nearly $65 billion

Social media advertising is increasingly a primary focus for retail brands — and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted by WBR Insights, research arm of the eTail …

Social media advertising by retailers to hit nearly $65 billionRead More

Away co-founder Steph Korey back as co-CEO after social media uproar

Steph Korey, co-founder of Away Source: Masha Maltsava Just weeks after stepping down as chief executive officer of luggage maker Away for her controversial leadership tactics, Steph Korey is reportedly coming back to the leadership seat. Korey, who co-founded the company, is now set to be Away co-CEO with Stuart Haselden, according to the New …

Away co-founder Steph Korey back as co-CEO after social media uproarRead More

Trend Mapping: How the retail sector uses social media to drive sales

Calculating the ROI when it comes to the money spent on marketing and advertising has always been a task too challenging to achieve. Though, when it comes to money being spent on social media, the strategy can be streamlined based on clicks and sale. Kumar says, “Since we are an online store, tracking is supremely …

Trend Mapping: How the retail sector uses social media to drive salesRead More

Ecommerce consumer law may include social media shopping, Retail News, ET Retail

BENGALURU: The government is thinking of regulating products and services sold on social networks such as Facebook, Instagram, Pinterest and WhatsApp under the upcoming rules to protect consumers who transact on ecommerce portals. The move comes amid increasing complaints, both on the National Consumer Helpline and other portals that track consumer grievances, about products sold …

Ecommerce consumer law may include social media shopping, Retail News, ET RetailRead More