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Tag: modernday

How the youth brand Supreme became a modern-day meme

Jay Sinha is an associate professor at the Fox School of Business at Temple University, and Kunal Duggal is ​a BBA senior at the school. Views are the authors’ own. Few industries are as susceptible to the fleeting consumer zeitgeist as the business of youth fashion.  Fast-changing styles, competitive pricing, sudden and disruptive trends (like athleisure, …

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