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Tag: Myntra

Myntra partners with Movado Group to launch MVMT watches in India

Myntra, in a strategic partnership with Movado Group International, one of the world’s largest watches groups, today announced the launch of MVMT (pronounced as ’Movement’) watches on its platform. Founded in Los Angeles, MVMT watches mainly cater to new-age shoppers who are digital-savvy, with a motto that style shouldn’t break the bank. It offers high-quality …

Myntra partners with Movado Group to launch MVMT watches in IndiaRead More

Myntra partners with watchmaker Movado Group, Retail News, ET Retail

New Delhi: Flipkart owned Myntra has partnered with watchmaker Movado Group International for the launch of MVMT watches on its platform, the e-tailer said in a statement. “MVMT is known for its trendy designs, durable and affordable watches. They have a huge following on social media and are a favourite amongst youngsters. Watches are a …

Myntra partners with watchmaker Movado Group, Retail News, ET RetailRead More

3.5 million customers shop during the 12th edition of Myntra’s EORS

Myntra concluded the 12th edition of its EORS, with 10 million+ items sold, towards the end of the four day event that began on June 19. Shoppers across the country placed about 4 million orders, across multiple categories, of which, men’s jeans and streetwear, women’s western wear, women’s ethnic wear, men’s casuals and personal care, …

3.5 million customers shop during the 12th edition of Myntra’s EORSRead More

Myntra recorded 86% jump in customer base from Tier 2 and beyond during its first online sale post lockdown, Retail News, ET Retail

Bengaluru : Flipkart-owned fashion marketplace Myntra noted 86% increase in the number of customers from tier 2 and 3 cities – the highest so far – in its recently concluded End of Reason Sale (EORS), indicating a shift in consumer behavior and preference for online shopping amid the lockdown. It was the first online sale …

Myntra recorded 86% jump in customer base from Tier 2 and beyond during its first online sale post lockdown, Retail News, ET RetailRead More

Myntra launches, ‘Myntra Studio’, a one-stop destination for original and exclusive content in fashion, beauty and lifestyle

Myntra announced the launch of Myntra Studio, a personalized content destination on the platform that provides users with access to original, exclusive, inspirational, entertaining and shoppable content at scale. By bringing the fashion influencer community to the fore and allowing customers to follow their favorite brand and creators, Myntra will be able to deliver high …

Myntra launches, ‘Myntra Studio’, a one-stop destination for original and exclusive content in fashion, beauty and lifestyleRead More

Myntra appoints Lalitha Ramani as chief product officer, Retail News, ET Retail

New Delhi: Online fashion retailer, Myntra, has appointed Lalitha Ramani as the company’s chief product officer, as the fashion e-tailer looks to ramp up its business affected by the lockdown situation. Ramani will be responsible for driving product direction and finding innovative ways to better serve Myntra’s customers, tha company said in a statement. Ramani …

Myntra appoints Lalitha Ramani as chief product officer, Retail News, ET RetailRead More

Amar Nagaram, CEO, Myntra, Retail News, ET Retail

New Delhi: The biggest priority for us right now is the safety of the entire supply chain as we gear up for a ‘back to business’, from the 20th of April, 2020, said Amar Nagaram, CEO of Myntra. From April 20, e-commerce firms such as Amazon, Flipkart, Snapdeal and PayTM Mall can look towards normalcy …

Amar Nagaram, CEO, Myntra, Retail News, ET RetailRead More

Myntra launches original fashion content to drive customer engagement amid the lockdown, Retail News, ET Retail

Bengaluru : Flipkart-owned Myntra will daily upload celebrity and influencer led fashion content on its app to drive customer engagement in the wake of Covid-19 lockdown. The fashion etailer has partnered with 350 influencers and brands to develop in-house content with shoppable function allowing users to like and save their favourite looks to wishlist while …

Myntra launches original fashion content to drive customer engagement amid the lockdown, Retail News, ET RetailRead More

Myntra and Wildcraft partner to sell protective face masks, Retail News, ET Retail

New Delhi : Fashion e-tailer Myntra has partnered with outdoor gear and clothing brand Wildcraft to sell personal protective face masks on its e-commerce platform to cater to the increasing demand for protective masks amid the spread of COVID-19 across the country, the company said in a statement. “We are looking at serving our customers …

Myntra and Wildcraft partner to sell protective face masks, Retail News, ET RetailRead More

Covid-19: Myntra, Bookmyshow, others use entertainment to connect with customers, Retail News, ET Retail

BENGALURU: How to keep customers engaged in times of lockdown? Some ecommerce businesses deemed non-essential or with limited items on the essentials list have found several ways of staying in touch. Myntra, Bookmyshow, FirstCry and Nykaa are using informational content, gaming, and entertainment on their apps to connect with customers. This is aimed at building …

Covid-19: Myntra, Bookmyshow, others use entertainment to connect with customers, Retail News, ET RetailRead More