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Tag: opting

One third of e-commerce companies are opting out from peak season activities, new research shows – Retail Times

One third of e-commerce companies are choosing to opt-out of participating in peak season campaigns this year: an unprecedented rise from only 6% in 2019, according to research published by Yieldify. However, consumer demand is trending in the opposite direction, with 34% of shoppers planning to increase their peak season spending year-on-year. These combined insights indicate a …

One third of e-commerce companies are opting out from peak season activities, new research shows – Retail TimesRead More