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Tag: Peloton Interactive

Peloton commercial highlights issues with gifting big-ticket items

Peloton holiday ad. YouTube If you cover your eyes on Christmas morning, are you expecting to open them up and see a Peloton? If you haven’t already heard, that’s the premise of a new holiday commercial from the home fitness company. And it’s attracting some criticism on social media. That’s in part because the ad …

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The direct-to-consumer strategy is making a run at Amazon’s throne

As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon‘s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier. It’s creating a flywheel that handles every step of the ecommerce process from shipping to returns and even one-day …

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Peloton jumps 9% on report of new rowing machine and cheaper treadmill

John Foley, co-founder and chief executive officer of Peloton Interactive Inc., stands for a photograph during the company’s initial public offering (IPO) in front of the Nasdaq MarketSite in New York, on Thursday, Sept. 26, 2019. Michael Nagle | Bloomberg | Getty Images Shares of Peloton jumped nearly 9% before the closing bell Wednesday following …

Peloton jumps 9% on report of new rowing machine and cheaper treadmillRead More