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Tag: poproute

Gap Inc. goes in-store pop-route for smaller brands

Gap Inc. is looking to capitalize on the synergy of its brands. The retailer has opened pop-ups for two of its smaller divisions – men’s performance activewear brand Hill City and children’s apparel retailer Janie and Jack – in their “sister brand” locations. The Hill City pop-up is located inside six Athleta stores in Northern …

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