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Tag: promotions

how to measure the effectiveness of in-store promotions

Introduction Having access to an analytic tool and making full use of it can sometimes be two very different things. In our previous post, we talked about in-store analytics and why they are needed. But now we are going to look at a practical application of just how in-store analytics can enhance the shopping experience …

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Newegg shows love for online promotions

Get great content like this right in your inbox. Subscribe A tech-focused e-tailer is running its second major online sales event of 2020. The new year is only a month old, but Newegg is following up its January “19th Anniversary Sale-a-Bration” event with a Valentine’s Day-themed sale and sweepstakes. The retailer’s “14 Days of Giveaways” …

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eBay crosses all channels with holiday promotions, including brick-and-mortar

eBay’s latest holiday marketing efforts include shoppable videos and a physical pop-up. The e-commerce marketplace has been busy since ending its self-imposed ban on holiday promotions on Nov. 1. In what it described as a brick-and-mortar alternative to visiting crowded stores on Black Friday, eBay will open a pop-up, “Black Friday Escape Room,” in downtown …

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Deloitte: Promotions, free shipping most important to holiday shoppers

Holiday shoppers are looking for discounts and also for free shipping (even if they have to wait for it). That’s according to an annual survey by Deloitte on holiday spending, which found the majority consumers (81%) expect that promotions will influence them this holiday season — with price discounts (74%) and free shipping (72%) at …

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Checkers & Rally’s checks out targeted text promotions

By Dan Berthiaume – 09/24/2019 Get great content like this right in your inbox. Subscribe The drive-thru restaurant chain will engage with customers in a highly personalized manner. Checkers & Rally’s has selected Mobivity to support its mobile customer engagement programs in over 875 of its U.S. locations. The engagement programs will utilize Mobivity’s Reach …

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