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Tag: Puma

Puma signs for its first outlet in London

PUMA is the latest name to join London Designer Outlet. The 2,365 sq ft store is the company’s first outlet shop in London and will offer its wide range of trainers, sneakers, clothing and accessories. London Designer Outlet is already host to several major athleisure brands such as Adidas, Converse, Bjorn Borg, Champion, The North …

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Puma sees basketball and retail stores as the ways to fuel its rapid growth

If sportswear had a prestige category, it would be basketball sneakers. A strong basketball business can grab shoppers’ attention and put a halo around a brand’s products.  Puma partnered with hip-hop mogul Jay-Z last year as it returned to the U.S. basketball market after being on sidelines for two decades. The category is a key …

Puma sees basketball and retail stores as the ways to fuel its rapid growthRead More

Puma teams up with Cloud9 Esports in an apparel deal

Puma is trying to find a cheat code to boost its already fast-growing sales. The German sneaker maker announced a multiyear partnership with esports brand Cloud9 to create an apparel collection for gamers. The clothing will sell for $25 to $75 and be available for purchase on the websites of both companies. In January, Puma …

Puma teams up with Cloud9 Esports in an apparel dealRead More