0$0.00

No products in the cart.

Tag: rebrand

Sports Direct plans to rebrand itself as Frasers Group | UK news

Mike Ashley’s Sports Direct International, which has attracted criticism from politicians and investors over working conditions and its approach to business, has announced plans to rebrand itself as Frasers Group. The retail group, which has a market value of £1.8bn, said it was seeking to elevate its image beyond the sportswear through which the billionaire …

Sports Direct plans to rebrand itself as Frasers Group | UK newsRead More