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Tag: rebranding

Rite Aid leans on pharmacists in rebranding effort

Dive Brief: Rite Aid on Monday unveiled a rebranding that includes a new logo, holistic health focus and website revamp, along with a store concept in pilot mode. The logo replaces blue and red chevron color blocks with blue and green, including a graphic of a mortar and pestle with an herbal sprig. The drugstore …

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