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Tag: revamps

AEO Revamps Tiered Loyalty Program To Build Engagement

AEO is rolling out a redesigned All Real Rewards customer loyalty program for both the American Eagle and Aerie brands. The retailer seeks to simultaneously simplify and personalize the experience of the points-based program by offering three levels of membership that earn points faster than before. Shoppers receive a varying number of points for every …

AEO Revamps Tiered Loyalty Program To Build EngagementRead More

JC Penney revamps women’s clothing brand Ana, with a focus on denim

J.C. Penney is revamping one of its biggest in-house women’s apparel brands to focus more on denim and casual looks. The relaunch, announced Thursday, is part of Penney’s strategy to pull itself out of a sales slump and remain relevant as more and more people turn to Amazon for clothing. Starting Thursday, its Ana brand will have …

JC Penney revamps women’s clothing brand Ana, with a focus on denimRead More