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Tag: rockstar

PepsiCo to acquire Rockstar, expand presence in energy drink category

PepsiCo, Inc. announced that it has entered into an agreement to acquire Rockstar Energy Beverages, the popular energy drink maker, for US$ 3.85 billion. “As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo’s capabilities to both accelerate …

PepsiCo to acquire Rockstar, expand presence in energy drink categoryRead More