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Tag: seamless

Integrate a seamless digital + in-store experience to drive cross-channel conversion

There’s no denying e-commerce has turned the retail industry on its head. Today’s customers no longer experience any one aspect of a brand in a vacuum—and they have elevated expectations for touchpoint integration. Featuring research from Forrester’s “The New Paradigm Of Retail” report, Forrester predicts US consumers will spend more than $915 billion online by …

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Study: Retailers give store associates more seamless capabilities

Store associates are rapidly gaining the ability to provide shoppers with omnichannel services. According to the annual Omnichannel Leadership Report from NewStore, close to seven in 10 (68%) store associates are using a mobile device in 2019, up from 60% in 2018 and 10% in 2017. The study, which assesses the omnichannel capabilities of over …

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