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Tag: seltzer

Boston Beer’s Jim Koch defends hard seltzer investment as stock falls

Boston Beer Company co-founder Jim Koch defended its heavy investment in hard seltzer Thursday as shares fell after weak guidance and a per-share earnings miss. “Sometimes growth, it’s not cheap, particularly in something capital-intensive like beer,” Koch said on “Closing Bell.“ Hard seltzer, in particular, demands significant investment because “it’s the biggest thing that’s come …

Boston Beer’s Jim Koch defends hard seltzer investment as stock fallsRead More

Hard seltzer is ‘here to stay,’ says CEO of Bud Light’s parent

Anheuser Busch InBev is betting on hard seltzer as beer consumption continues to fall in the United States. “It is something that’s profitable, it’s here to stay,” CEO Carlos Brito said on CNBC’s “Squawk Box” on Tuesday. The Bud Light brewer owns Bon & Viv, one of the top three seltzer brands, along with White …

Hard seltzer is ‘here to stay,’ says CEO of Bud Light’s parentRead More

Corona-maker Constellation pumps $40 million into seltzer launch

Constellation Brands CEO Bill Newlands told CNBC Wednesday the company is committing big dollars to launch a line of Corona hard seltzers, an alcoholic beverage category that is a growing favorite among millennials. The spirits company, whose portfolio includes Corona Extra, Modelo Especial and Svedka Vodka, plans on spending more than $40 million in marketing …

Corona-maker Constellation pumps $40 million into seltzer launchRead More