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Tag: sophisticated

Cutting Edge: How supermarket shelving plays a sophisticated part in marketing

Heretofore taken for granted, the once lowly shelf is taking on an expanded role in the evolution of food retailing. “The concept of ESLs [electronic shelf labels] has been around for years,” says Paul Milner, Marketing Director at Displaydata, based in the U.K. town of Bracknell, “but in today’s ever-growing digital retail environment, retailers and …

Cutting Edge: How supermarket shelving plays a sophisticated part in marketingRead More

Cutting Edge: How supermarket shelving plays a sophisticated part in marketing

Heretofore taken for granted, the once lowly shelf is taking on an expanded role in the evolution of food retailing. “The concept of ESLs [electronic shelf labels] has been around for years,” says Paul Milner, Marketing Director at Displaydata, based in the U.K. town of Bracknell, “but in today’s ever-growing digital retail environment, retailers and …

Cutting Edge: How supermarket shelving plays a sophisticated part in marketingRead More