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Tag: spend

Global ad spend has slowed but 2020 looks set to be a bumper year

Total global ad spend has been less than expected so far in 2019 but a number of events next year should help industry growth pick up the pace. That’s according to data from the World Advertising and Research Center (WARC) suggests there will be an overall rise of 2.5% in marketing spend by the end …

Global ad spend has slowed but 2020 looks set to be a bumper yearRead More