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Tag: strategies

Sledding Through a Successful Season with New Digital Strategies

by Allison DiRienzo and Jen Whittemore  Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality gifts kept her store buzzing. It was the kind of place where people lingered, sipped free coffee and hot cider, and were enticed to buy more! Once the pandemic …

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Marketing strategies will be socially oriented, digitally focused in COVID times: CEO Pepe Jeans

With the government partially lifting the lockdown with conditional relaxation in selected states, businesses are feeling optimistic. While essential items continue to remain a key priority, the purchase of non-essential items continues to be prohibited. The lockdown has resulted in financial suffering for a majority of fashion brands. Businesses are now hoping that there will …

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Brand engagement strategies during COVID-19

With majority of the population maintaining social distancing and working from home to cease the spread of the deadly coronavirus infection, this is one of the most unprecedented times for brands to engage with their customers and stay connected. As times are changing every single day, it will be a task to build a bond …

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Excellent Email Marketing Strategies for Retail Brands

Mar 26 2020 Michael Habiger Guest Contributor There was a time not long ago when commercial emails were considered spam, but email now has become one of the most acceptable place to receive marketing messages from businesses, and if your retail business is not deploying email marketing …

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New marketing strategies that define shopping malls’ path in 2020

As the new year sets in, it is time for shopping centre managers to pull up their socks and plan a good marketing campaign for their centres. The marketing of a retail shopping centre is critical in helping the overall property performance and helps the tenant mix thrive in terms of roping in consumers and …

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BDO survey: Top priorities, growth strategies of retail CFOs in 2020 are…

More than half of retailers (57%) anticipate a recession in the next one to two years, but that isn’t hindering their growth strategies or stopping them from securing outside capital. Digital transformation (67%), product or service expansion (65%), restructuring or reorganization (40%) and geographic expansion (36%) ranked as the top growth strategies that retailers are …

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Product innovations and marketing strategies drive thermal wear market

When the temperature reaches extreme degrees in the dead of the winter, stylish clothing is all but impossible! How does one look fashionable in layers and layers of clothing, all worn in a bid to achieve maximum comfort? Fret not, for modern day, winter-smart retailers have the perfect solution to this age-old conundrum. They are …

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JC Penney CEO rolls out ‘sound’ strategies but there’s only so much time

J.C. Penney doled out more detail about its plans to try to turn things around at the struggling department store chain. But the reality is in the numbers. And Penney’s sales are still falling, as the retailer continues to lose money. Penney only has so much time to try to win customers back, and to …

JC Penney CEO rolls out ‘sound’ strategies but there’s only so much timeRead More