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Tag: Taco

Taco Bell personalizes its mobile experience

Get great content like this right in your inbox. Subscribe Taco Bell is making it even easier for mobile app users to order their favorite burritos and chalupas. The fast-food giant is expanding the functionality of its personalization solution provided by Certona — a move that is personalizing menu recommendations and offers for its mobile …

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Lowe’s taps former Taco Bell exec as chief brand and marketing officer

Get great content like this right in your inbox. Subscribe Marisa F. Thalberg Lowe’s Companies appointed a veteran marketer who worked with a fast-food giant and several beauty powerhouses to a new role in its senior leadership team.  The home improvement retailer named Marisa F. Thalberg as executive VP, chief brand and marketing officer, effective …

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Taco Bell parent is buying Habit Burger to break into fast casual

Source: Habit Burger Grill Yum Brands‘ $375 million acquisition of Habit Restaurants gives the owner of Taco Bell, KFC and Pizza Hut an opportunity to break into the fast-casual industry at a time when fast-food restaurants are struggling. Habit operates Habit Burger Grill, a premium burger chain founded in 1969 with nearly 280 locations, including …

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Incoming CEO of Taco Bell’s parent ‘wouldn’t rule out’ an acquisition

David Gibbs Stefanie Smith | CNBC The incoming CEO of Taco Bell’s parent company Yum Brands is not ruling out adding another brand to its restaurant portfolio. “We don’t need an acquisition to grow,” incoming CEO David Gibbs told analysts on a Wednesday conference call. “Our brands today are strong generally around the world, with …

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Taco Bell removes 2.3 million pounds of seasoned beef

David Paul Morris | Bloomberg | Getty Images Taco Bell said Tuesday that it has recalled about 2.3 million pounds of beef after a customer discovered a metal shaving in an order. The Yum Brands chain voluntarily recalled the beef on Friday. As of midday Monday, 100% of the affected restaurants in 21 states across …

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