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Tag: tiktok

Hollister enters shaky back-to-school period with campaign led by top TikTok talent

Brief: Hollister is working with some of TikTok’s most popular content creators for a back-to-school marketing campaign centered on the brand’s jeans, per a company press release. The Abercrombie & Fitch Co. label enlisted sisters Charli and Dixie D’Amelio, Noah Pugliano and TV personality Bill Nye to serve as “Jeanealogists” who will run video experiments …

Hollister enters shaky back-to-school period with campaign led by top TikTok talentRead More

TikTok to Paytm, China quietly flexes muscles in India, Retail News, ET Retail

New Delhi: From cops on duty to young lads in small-town India, Chinese short-video making app TikTok has become a rising phenomenon, owing to a strong local network while providing marketers with a platform to reach millions of untapped users. TikTok has 700 million users globally, out of which over 200 million are now in …

TikTok to Paytm, China quietly flexes muscles in India, Retail News, ET RetailRead More

Shoppable ads pop up on TikTok, Retail News, ET Retail

BENGALURU: Shoppable advertisements have started making a frequent appearance on TikTok, the popular short video Chinese app, possibly indicating a step towards ecommerce in India. By tapping on the video advertisement, users are redirected to a microsite where they can browse and shop, while still being on the TikTok app. TikTok had rolled out this …

Shoppable ads pop up on TikTok, Retail News, ET RetailRead More