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Tag: trend

Pinterest joins growing virtual shopping trend

Pinterest users can now try on lipstick — virtually. The social platform is introducing an augmented reality-based service called Try On, supported by its Lens visual search solution, in its mobile app. Customers can open the Pinterest camera in search, click “try on” to find different lipstick shades, and swipe up to shop. They can …

Pinterest joins growing virtual shopping trendRead More

Pinterest joins growing virtual shopping trend

Pinterest users can now try on lipstick — virtually. The social platform is introducing an augmented reality-based service called Try On, supported by its Lens visual search solution, in its mobile app. Customers can open the Pinterest camera in search, click “try on” to find different lipstick shades, and swipe up to shop. They can …

Pinterest joins growing virtual shopping trendRead More

Trend Mapping: How the retail sector uses social media to drive sales

Calculating the ROI when it comes to the money spent on marketing and advertising has always been a task too challenging to achieve. Though, when it comes to money being spent on social media, the strategy can be streamlined based on clicks and sale. Kumar says, “Since we are an online store, tracking is supremely …

Trend Mapping: How the retail sector uses social media to drive salesRead More

NRF: Younger consumers show surprising holiday retail trend

Consumers under 25 are more likely to engage in a “traditional” shopping activity over Thanksgiving weekend. According to a new survey of about 8,000 consumers from the National Retail Federation (NRF) and Prosper Insights, an estimated 165.3 million people are likely to shop Thanksgiving Day through Cyber Monday. Of those planning to shop, 47% plan …

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