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Tag: TripAdvisor Inc

Old Navy was neglecting brand marketing, Gap CFO admits

Old Navy’s ad campaign with Neil Patrick Harris. YouTube Gap said this week it has made the mistake of advertising its discounts at the expense of building brand loyalty for Old Navy. It seems to be a trend, as Gap joins several other companies lamenting that they’ve neglected brand marketing in favor of discounts or …

Old Navy was neglecting brand marketing, Gap CFO admitsRead More