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Tag: Twitter Inc

How department stores lost their clout in the beauty industry

Pedestrians pass in front of an Ulta Beauty store in New York. Gabby Jones | Bloomberg | Getty Images In the beauty business, there’s been a changing of the guard over the past decade. Social media has bolstered the success of specialty stores and cultivated a number of billion-dollar upstart beauty brands that are going …

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Chief marketers face a ‘final fight for survival’

Large corporates including McDonald’s, Uber and Johnson & Johnson no longer have chief marketing officers (CMOs) and the role risks becoming outdated next year, according to a new report. The digital age has meant that consumers have more ways of experiencing a company than ever: from the ads they see on their Instagram feed to …

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