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Tag: viewpoint

Tech Viewpoint: Three omnichannel ‘monsters’ to hunt this Halloween

It’s scary season, and threats to your seamless success may lurk in the shadows of your enterprise. Earlier this year, I penned a column about exorcising “ghosts” from stores with the aid of technology. In the spirit of Halloween, now I’m offering a column on three omnichannel “monsters” that stand in the way of seamless …

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Tech Viewpoint: Three reasons Target-Toys ‘R’ Us partnership is a win-win(-win)

Target gains exposure to valuable shoppersCore Toys “R” Us shoppers are parents of young children and children themselves. With recent NRF data indicating Gen Zers born after 1994 influence 48% of purchases parents make specifically for them along with 36% of household purchases, these are demographics worth reaching out to. Target has already been increasing …

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Tech Viewpoint: Marshalls enters e-commerce late but with three smart moves

Marshalls is a newbie to e-commerce, but already displaying a savvy approach to the channel. In the type of announcement that was a lot more common 15-20 years ago, off-price retailer Marshalls recently said it had launched its first e-commerce site. While Marshalls may be late to the online retail party, it is doing its …

Tech Viewpoint: Marshalls enters e-commerce late but with three smart movesRead More