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Tag: wolferman

Wolferman’s Bakery debuts as online ‘neighborhood shop’

A Harry & David brand is repositioning its assortment, marketing, and social media presence. Formerly known as Wolferman’s, online specialty food retailer Wolferman’s Bakery is rebranding itself as the online version of a “neighborhood shop,” which is accessible 24/7. The retailer’s new positioning strategy includes an updated brand logo, which features a soft font and …

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